There are so many directions to go, when considering setting up a website, and developing an online platform.
Here are a couple of options to consider:
The Free Route
Ask a friend to help you
Do a GOOGLE search
Hire a Web developer
The list goes on. After a person starts down one path and they find themselves even more confused where to start, they do like most people...they never start.
The key to online presence is really simple. START! Start somewhere. Do all you can to keep from getting stuck in the proverbial loop of "paralysis by analysis."
Let me ask you a question, when was the last time you sat in the garage in your car and ask one thousand question about your car to make sure you understood everything about it, before starting the engine? I think you get the pictures.
Getting your business online is no different. Until you put the key in the ignition and turn the darn thing on you are "stuck like chuck. "